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Seventh Generation Revises Formulation Of Bestselling Liquid Detergent Brand

July 2, 2012: 04:49 AM EST
Seventh Generation, a 2011 Leader for Change honoree of the United Nations and the Foundation for Social Change, reformulated its bestselling Seventh Generation 2X laundry liquid brand into the 4X, which the company claims contains an all-natural, plant-derived surfactant. Developed by Seventh Generation and Rhodia, the surfactant combines ethylene oxide from sugarcane and plant-derived lauryl alcohol and contains no petroleum. The company asserts that the upgraded formula also includes new enzymes that can handle more kinds of stains. The new laundry product received the U.S. Department of Agriculture’s BioPreferred seal, which certifies that products are made from renewable agricultural ingredients and materials.
"The Top 50: 38. Seventh Generation", Happi, July 02, 2012, © Rodman Publishing / HAPPI
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