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Seventh Generation Thanks Its One Million Facebook Fans With Online Video Campaign

October 4, 2012: 12:00 AM EST
Seventh Generation celebrated its 1 millionth "like" on Facebook by posting a video that demonstrates how to recycle the company's packaging into do-it-yourself box monsters. The maker of natural household and personal care products partnered with ScrapKins founder and creative director, Brian Yanish, in creating the video. As part of the campaign, Seventh Generation is calling on its Facebook friends to make videos of their own box monsters and post them on the company's Facebook page.
"Seventh Generation Hits One Million Facebook Fans", Seventh Generation, October 04, 2012, © Seventh Generation, Inc.
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