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Simple Green Launches Flagship Cleaning Product With New, More Environment-Friendly Packaging

May 28, 2013: 12:00 AM EST
Simple Green redesigned the packaging of its Concentrated Non-toxic All Purpose Cleaner environment-friendly cleaning product. Aimed at making the product more sustainable, the redesigned bottle includes a larger label and an ergonomic, easy-to-use shape the company claims helps prevent hand fatigue. Simple Green is the first company in the United States to adopt an advanced trigger spray technology developed by MeadWestVaco. Made from ingredients that include post-consumer recycled plastic, the bottle's new trigger lets users dispense the cleaner either as foam or the usual liquid spray.
James Zilenziger, "Green Gets a Makeover: How Simple Green became a bit greener", Happi, May 28, 2013, © Rodman Media
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