Smart-Label Technology Could Generate Millions In Sales Soon

A smart-label developed by a University of Strathclyde business spin-out helps consumers track the freshness of purchased foods. Insignia Technologies is seeking funding to fast-track the commercialization of the technology, which was tested on a popular Sainsbury's cooked ham product in 1,100 shops in the U.K. The labels monitor time and temperature using a color-changing smart plastic that alerts consumers when food is nearing the end of its edible life. Executives at Insignia believe the business could generate £10 million ($13.3 million) in sales within the next three years. [Image Credit: © Insignia Technologies ]