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Special Deals Now Normal in Shoppers’ Eyes

April 9, 2009: 03:44 AM EST
Special offers have become an accepted and expected part of everyday shopping, says Buckingham Research. The market research agency surveyed 512 people online, and found that 89 percent expect to find special offers when they shop. Four percent said they would not patronize a store that didn’t offer specials, such as discounts, two for the price of one, or buy two, get three. Nearly one-third said special offers were “standard” as shops try to entice customers through their doors. Another 18 percent said special offers were now normal. The same number said they always look for a good deal and expect special offers when they shop, and 16 percent said they expected special offers in response to their own monetary and economic concerns. Three-quarters of this group cited the economic downturn as a reason for expecting specials.
"Shoppers ‘now expect special offers as standard’ ", Netimperative, April 09, 2009, via Buckingham Research , © Buckingham Research
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