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Start-Ups Prosper In “Clean Label” America At The Expense Of Big Food

April 27, 2016: 12:00 AM EST
A cluster of Chicago-area start-ups is profiting from health-conscious America’s growing demand for foods and drinks that are less processed, contain few ingredients, and fewer artificial ingredients and fillers. Gluten-free baking company Simple Mills is prospering following the “clean label” trend, with its products now in 3,000 stores in the U.S., making it the third largest American baker by revenue. RXBar, which makes, an all-natural protein bar, grew by 300 percent last year and expects similar growth in 2016. These companies are increasing market share as big food producers struggle to reformulate familiar product lines without hurting texture or flavor.
"Small Startups Profit from Clean Label Movement", Specialty Food, April 27, 2016, © Specialty Food Association, Inc.
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