Survey: Eating Healthful Foods Goes Hand In Hand With Clean Labels

A survey of 1,023 Americans by a product transparency advocacy group has found that two-thirds have made buying healthful or socially-conscious foods a priority in 2018, along with labels that are transparent regarding ingredient identification. The main emphasis will be on cutting down sugar consumption, with almost half saying they will eat less sugar or buy more “no sugar added” foods and beverages. According to Label Insight, the survey found that Americans want better-defined and more transparent food labels, especially ones that provide information they can better understand in 2018 (25 percent). Greater transparency into ingredients (14 percent) is another desire, along with and easier-to-identify “clean” or minimally processed products (14 percent).  [Image Credit: © Del Monte ]