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Survey Sheds Light On Canadian Attitudes Toward Food Purchasing

January 19, 2010: 08:51 PM EST
A survey of 25,000 Canadian consumers has unearthed four key trends in attitudes toward food shopping. The recession, for example, is keeping Canadians indoors, with 73 percent cooking more at home and 47 percent saying they have purchased more private label/in-store brands versus premium and name brands. Eighty-eight percent of Canadians feel that food and nutrition can help prevent illness, and 83 percent want foods that are healthier. Environmental accountability is important, as well, with 82 percent believing that companies are exploiting eco-friendly claims. The BrandSpark survey determines winners of the 2010 Best New Product Awards among 144 products.
"7th Annual Best New Product Awards Reveals Key Insights into the Minds of Canadian Consumers", Brandspark International, January 19, 2010, via Brandspark International, © CNW Group Ltd
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