Sustainability, Purity, Simplicity Are Dannon's New Watchwordsl

Yogurt maker Dannon is requiring its milk suppliers to adhere to the company’s animal welfare standards and to improve and conserve soil. The new requirement is part of Dannon’s response to a growing consumer concern about the source and wholesomeness of food. Consumers increasingly seek fewer synthetic ingredients in their foods, want their food to be more pure, and want food animals treated humanely. A slew of new food companies represent fairly tough competition for Dannon – which sells a third of all yogurts in America – by touting the simplicity and purity of their products.