Sustainable Foods Linked With Superfoods Among Consumers - Report

An increasing consumer demand for products that can provide functional solutions to their health needs and help them live lifestyles that are more eco-friendly are two key trends driving  the global food and drinks industry, according to a report from market research clearinghouse Reportlinker. Sixty-five percent of industry respondents said consumers interested in sustainable foods are also likely to be interested in superfoods, indicating that the two trends share many of the same drivers. Sustainable superfoods were considered most relevant in the bakery and cereals, dairy foods, ready meals and soft drinks categories. Nestlé and Unilever headed the sustainability list, though other global brands were further down. Nestlé is the market leader for positive health claims by a significant margin, followed by Kraft and Danone.