Sustainable Living Brands Initiative Has Positive Impact At Unilever

Products that Unilever six years ago designated as “sustainable living brands” – they offer a strong social or environmental purpose – have proven to be generally more successful than the rest of its product lineup, the company says. They have grown 50 percent faster and delivered more than 60 percent of the growth in 2016. Eighteen ended up in Unilever’s top 40 brands. Most successful sustainable living products include Lifebuoy, Ben & Jerry’s, Dove and Hellmann’s, with high single- and double-digit sales over the past six years. CEO Paul Polman said the results show that “sustainability is good for business” because consumers want sustainable products. A Unilever-commissioned survey found that more than half of all consumers already buy or want to buy sustainably. [Image Credit: © Ben & Jerry's ]