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Sweden Will Be First Coca-Cola Market To Adopt Fully Recycled Plastic Bottles

November 19, 2019: 12:00 AM EST
Coca-Cola and Coca-Cola European Partners (CCEP) announced that Sweden will be the first market where all Coke products will be packaged in fully recycled plastic bottles. The transition beginning in the first quarter of 2020, will cut the use of new plastic by 3,500 tons annually. Plastic packaging for 40 types of products, including Sprite and Bonaqua, will consist entirely of recycled material next year, except for caps and labels.  Coca-Cola was recently named the top global plastic polluter in a worldwide audit of 476,000 pieces of waste organized by Greenpeace. In Western Europe, however, Coke is two years ahead of schedule to reach a goal that at least 50 percent of its plastic packaging to consist of recycled material by 2025.[Image Credit: © Coca-Cola European Partners.]
Jesper Starn, "Coca-Cola’s First Market to Adopt Fully Recycled Plastic Is Sweden", Bloomberg, November 19, 2019, © Bloomberg L.P.
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