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Target Launches Sustainable-Supplier Initiative; Aims To Narrow Walmart's Lead

November 12, 2013: 12:00 AM EST
Retailer Target started collecting information from suppliers of the approximately 7,500 products it sells in the household cleaning, personal care, beauty, and baby-care categories. It will then assess the products’ qualities in terms of sustainability using criteria developed by GoodGuide to establish its Sustainable Product Standard. At present, Target lags behind some of its rivals in terms of promoting sustainability; for example, Walmart has taken the lead in the retail sector with its sustainable-supplier initiative. Aside from being the top brand in terms of adopting solar energy in the United States, Walmart also claimed that its sustainability index for suppliers is leading the industry.
Dale Buss , "Target Launches Sustainable-Supplier Push in Bid to Catch Walmart", Brandchannel.com, November 12, 2013, © brandchannel
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