The 2019 Recycling Tracker Is Wrap UK’s Largest Survey Yet

October 18, 2019: 12:00 AM EST

The latest annual Recycling Tracker from WRAP UK is the largest survey since it was started in 2004, with almost 5,500 online interviews. The 2019 results show higher recognition of the Recycle Now ‘Swoosh’ logo to 75%, from 45% last year. It also found that 32% are now recycling items they didn’t recycle in 2018, and 34% have increased recycling of items they did previously recycle. But, it also found that 51% throw items in the general rubbish that can be collected in their area for recycling. The survey found a positive association between the recognition of the Recycle Now brand and reported changes in recycling behavior. WRAP Director Peter Maddox said that the recycling message needs to be sustained, and that small actions by many people can make a difference. Craig Stephens, Recycle Now’s Campaign Manager, wants consumers to become more involved in recycling, and said that Recycle Week can help inspire people to take it into their own hands.[Image Credit: © WRAP]

"With over 5,000 participants, WRAP publishes its biggest recycling tracker survey to date", Wrap.org.uk, October 18, 2019, © WRAP

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