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The Body Shop Launches Monkey-Themed Campaign On Tinder

July 7, 2016: 12:00 AM EST
Beauty retailer The Body Shop launched a marketing campaign on dating app Tinder to promote the company's Bio-Bridges program to protect endangered species. Reggie, a Red Shanked Douc monkey from Vietnam, serves as the brand's representative. Reggie's Tinder profile provides details about the Bio-Bridges program, which aims to restore wildlife corridors in damaged habitats and help endangered species reconnect, breed, and thrive.
"The Body Shop Trials 'Gorilla' Marketing with Monkey Tinder Takeover", CNW, July 07, 2016, © CNW Group Ltd.
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