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The Body Shop Names Leona Lewis As Brand Activist

February 28, 2013: 12:00 AM EST
The Body Shop appointed singer Leona Lewis as brand endorser. Lewis' support for animal rights and her being a vegetarian make her an ideal partner for the cosmetics retailer. Lewis will support The Body Shop and Cruelty Free International's joint campaign to ban animal testing for cosmetics worldwide. Also, The Body Shop will launch the Limited Edition Collection by Leona Lewis line of cruelty-free fragrance and makeup products.
Rebecca Twomey , "Leona Lewis appointed The Body Shop's new Brand Activist", Marie Claire, February 28, 2013, © Marie Claire
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