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The Body Shop Revises Beauty Retail Concept, Launches New Store In Thailand

July 11, 2012: 02:23 AM EST
The Body Shop opened its first Pulse Store in Thailand as part of the retailer’s launch of a “holistic approach” to selling beauty care treatments and products and remodeling of its retail stores. The company also appointed actress and model Lily Cole as endorser of the brand. As part of the company’s Beauty with Heart marketing campaign, The Body Shop said it aims to make customers “look good, feel good, and do good.”
"Feel good about looking good", Bangkok Post, July 11, 2012, © The Post Publishing PCL
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