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The Cif Cleaning Brand Unveils A Refill Option To Cut Plastic Use

July 9, 2019: 12:00 AM EST
Unilever’s Cif household cleaning brand has launched Cif ecorefill. Consumers buy a trigger spray bottle and can then buy refills of 10x concentrate. The refill uses a quarter of the plastic needed for original product and attaches to Cif Power & Shine bottles. Using concentrate cuts the amount of water being transported by an estimated 97% and the number of trucks by 87%. The refill is fully recyclable if consumers remove the plastics sleeves, and the company is aiming for the refills and bottles to be made from 100% recycled plastic by the end of next year. [Image Credit: © Unilever]
"Cif innovation to dramatically cut plastic use and transport emissions", Unilever , July 09, 2019, © Unilever
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