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The Prince of Wales Explores Ways to Bring Organic Food to the Masses with Asda

May 8, 2010: 06:35 PM EST
Prince Charles has met with Asda’s chief operating officer to discuss how less well-off shoppers can be convinced to purchase organic food. A spokesman said the Prince is passionate about widening the appeal of organic food and that he is devoted to the idea that it should not be confined to the wealthy. Prince Charles’s organic brand, Duchy Originals, was taken over by Waitrose in 2009 after its profits fell by 80 percent to less than £60,000. Although freed from Duchy Originals the Prince remains motivated: in a recent interview he said "What people don't seem to understand is the hidden costs in environmental damage when pesticides and chemicals are used. And if more people converted to organic systems then the prices would come down."
Richard Eden, "Prince of Wales shops at Asda for organic bargains", Telegraph, UK, May 08, 2010, © Telegraph Media Group Limited
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