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Thierry Mugler's The Source Makes Perfume Refilling Cool

February 14, 2013: 12:00 AM EST
Fashion and perfume vendor Thierry Mugler launched its The Source perfume refill recycling business. Results of analysis conducted by environmental specialist firm EVEA showed the refill recycling operations could save around 1,515 tons of used fragrance bottles and eliminate the need for 1.35 million new bottles worldwide. There are many obstacles, such as inconvenience, mess, and cost, faced by companies promoting refill recycling; however, Thierry Mugler’s move might make the concept fashionable and be readily accepted by consumers.
Amy Bridgman, "When Refill Recycling Works for Your Brand", Popsop, February 14, 2013, © Popsop Ltd.
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