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Though A Small Segment Of Beauty, Baby Care Is Proving To Be A Growth Industry

August 3, 2010: 03:12 AM EST
Despite the economic downturn, the baby care corner of the beauty products market outstripped the $7 billion beauty industry as a whole with seven percent growth in 2009, according to researcher Euromonitor. Global sales were concentrated (41%) in the more affluent countries of North America and Western Europe. Natural and organic products will contribute strongly to category growth in mature markets “as parents continue to trade up to higher-priced ‘free from’ products.” Experiencing the most consistent growth last year was baby sun care, which spiked four percent in North America. Other categories that performed well included natural baby care starter kits and baby hair care and toiletries. Baby skin care products will probably increase the most in value – an expected 23% rise worth $434 million.
Carrie Lennard, Euromonitor International, "Big Potential in Tiny Consumers", GCI Magazine, August 03, 2010, © Allured Business Media
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