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U.K. Confectionery Makers Need To Tie Sustainable Claim To Chocolate Products

December 17, 2014: 12:00 AM EST
Market researcher Canadean says British candy makers need to take into account growing consumer interest in natural and sustainable ingredients when marketing chocolate products. A large majority of U.K. consumers already feel chocolate is a natural product, but marketers would benefit if they were to add a sustainable angle to product advertising. The U.K. confectionery market was valued at £5.3 billion in 2013, and the chocolate segment is expected to grow at a CAGR of 2.7 percent through 2018, a rate that is higher than sugar candy and chewing gum.
Sophie Langley, "Consumers looking for ‘sustainable’ chocolate products", Australian Food News, December 17, 2014, © Australian Food News
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