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UK Supermarket Chain Gives “Green” Light To Carbon Footprint Labels On Milk

August 17, 2009: 08:22 PM EST
UK supermarket heavyweight Tesco says it is making it easier for its customers to buy “green” by sticking “carbon footprint” labels on its own-label non-organic milk. The company says its market research has found that many of its customers increasingly understand the term “carbon footprint” and would buy products with a lower footprint. The company says it is also researching cattle feed to find formulas that reduce methane from cows, a major source of carbon emissions in the dairy industry.
Rebecca Smithers, "Tesco becomes UK's first retailer to display carbon footprint on milk", guardian.co.uk, August 17, 2009, © Guardian News and Media Limited
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