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U.K.’s Highland Spring launches Sustainability Promotional Campaign

September 8, 2020: 12:00 AM EST
The London-based bottled water brand’s new ad campaign touts sustainability, product provenance, and stewardship and also promotes recycling. The “Made by Nature, Protected by Highland Spring” campaign begins running this month across digital channels, spotlighting the brand’s 100 percent recycled and recyclable eco bottle. and TV and radio presenter Helen Skelton. The campaign will run across all key consumer touchpoints and brand channels, including a national digital and social media campaign extending on Facebook, Twitter, Instagram, and YouTube.[Image Credit: © Highland Spring Ltd]
Éilis Cronin, "Highland Spring kicks off sustainability campaign", Talking Retail , September 08, 2020, © Metropolis International Group Limited, a member of the Metropolis Group
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