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U.K.’s KP Snacks Rebrands BFY Popchips Snack

October 22, 2020: 12:00 AM EST
The savory snack company announced it is relaunching the Popchips brand – not to be confused with a U.S. snack of the same name – with a new look and is moving its production in-house. Popchips products were previously made in the U.K. and Belgium, but will now be made at a new 1,800 square foot facility at KP's Leicestershire base. The snack line includes Barbeque, Sea Salt & Black Pepper, Sour Cream & Onion, and Sea Salt & Vinegar variants. The smaller packs will remove 23 tons of plastic from the supply chain every year, the company says. The new design, debuting in November, "prominently features core ingredients, gives the brand standout and is more fun and relevant", said KP. It also incorporates Popchips' signature tagline, “Popped not Fried.”
Daniel Woolfson, "KP revamps Popchips and slashes packaging", thegrocer.co.uk, October 22, 2020, © William Reed Business Media Ltd
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