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Unilever Adds Local Elements To Sustainability Initiative In Brazil

September 5, 2013: 12:00 AM EST
Unilever designed its sustainability efforts in Brazil based on social and cultural conditions in the country. While staying committed to the three key principles of the company's global sustainability initiative —sourcing of sustainable resources, focusing the health and wellbeing of the world's population, and providing solutions aimed at alleviating poverty and promote environmental sustainability —the company added local components to the campaign including the way it communicates its sustainability message. For example, Brazilian consumers do not care so much about the carbon footprint of cosmetics and personal care products, according to Unilever Brasil sustainability manager Ligia Camargo.
Simon Pitman, "Unilever tackles the issue of sustainability in Brazil", Cosmetics Design , September 05, 2013, © William Reed Business Media SAS
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