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Unilever Brand FAB Launches Its First 100% Recycled Plastic Bottle In Colombia

August 30, 2019: 12:00 AM EST
The company will permanently migrate all packaging for its FAB laundry brand’s liquid detergent portfolio in Colombia to 100% PCR plastic, reducing need for virgin plastic by over 78 tonnes per year. This move is one of the first high-density polyethylene (HDPE) 100% PCR bottles for brands that sit under its global Dirt is Good theme. Because the recycling industry in Colombia is weak, with limited infrastructure, Unilever worked with specialist recycling company Biocirculo, which centrally sorts waste plastic collected by over 80 recyclers in Bogotá, ensuring sufficient PCR plastic. FAB will also run ads on TV, online and in-store to raise consumer awareness about sorting waste, and especially plastic, at home.[Image Credit: © Unilever]
"We’ve launched our first 100% recycled plastic bottle in Colombia", Unilever, August 30, 2019, © Unilever
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