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Unilever CEO Focuses On The Long Term, Adds Sustainability Into Company's Business Model

June 1, 2012: 12:00 AM EST
Unilever CEO Paul Polman discussed the challenges his company faces as it strives to achieve its goal of doubling revenue by 2020 while cutting by half its impact on the environment. Polman said he believes companies that integrate social responsibility and sustainability into their business model will be successful. Although these objectives may seem intimidating, Unilever, which has a long history of doing what is right, is ready to take the challenge, Polman added. Unilever, which did away with quarterly reporting, needs to deliver good financial results in order to satisfy skeptics and critics of the company's newly adopted long-term focus.
Adi Ignatius, "Captain Planet", Harvard Business Review, June 01, 2012, © Harvard Business School Publishing
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