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Unilever Embraces Social Media To Promote Sustainability Message

July 20, 2012: 12:00 AM EST
Unilever chief marketing officer Keith Weed is striving to ensure his company’s brands are in tune with recent developments in global population, perceived as sustainable, and successfully marketed via digital media. Weed and Unilever senior vice president of marketing Marc Mathieu promote Unilever’s sustainability initiative, Sustainable Living Plan, which can help the company maintain consumer markets in developing regions forecast to account for majority of consumer spending by 2030. Unilever has adopted digital marketing, as shown by its use of social media to promote Waterworks, an initiative that aims to provide people in developing countries access to safe drinking water via water purifiers.
Jeremy Lee , "Unilever keen to spread the message of sustainability", Campaign Live , July 20, 2012, © Haymarket Business Media
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