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Unilever Ends Partnership With Tate Modern Gallery

August 9, 2012: 12:00 AM EST
Unilever said it will end its sponsorship of London’s Tate Modern art gallery and its Turbine Hall display center. The move is part of Unilever’s efforts to align its sponsorship efforts with its Sustainable Living Plan sustainability initiative. During its 12-year sponsorship of the modern art gallery, Unilever has donated £4.41 million to the Tate Modern, enabling the gallery to host free exhibition at the Turbine Hall for six months per year.
Loulla-Mae Eleftheriou-Smith, "Unilever ends Tate patronage to focus on sustainability plan", Marketing Magazine, August 09, 2012, © Haymarket
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