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Unilever Joins Metro In Promoting Deodorants With Smaller Packaging

February 8, 2013: 12:00 AM EST
Unilever partnered with Metro magazine to launch a marketing campaign for the personal care company’s range of compressed deodorants. As part of the campaign, a 24-page downsized edition of the Metro magazine will be launched on February 11, 2013. With a distribution of 300,000, the mini-magazine will include an advertorial highlighting the environmental benefits of compressed deodorants and a story focusing on the rise pro-sustainability consumers.
Angela Haggerty, "Metro and Unilever join forces for compressed mini edition", The Drum, February 08, 2013, © Carnyx Group Ltd
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