We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Joins Metro In Promoting Deodorants With Smaller Packaging

February 8, 2013: 12:00 AM EST
Unilever partnered with Metro magazine to launch a marketing campaign for the personal care company’s range of compressed deodorants. As part of the campaign, a 24-page downsized edition of the Metro magazine will be launched on February 11, 2013. With a distribution of 300,000, the mini-magazine will include an advertorial highlighting the environmental benefits of compressed deodorants and a story focusing on the rise pro-sustainability consumers.
Angela Haggerty, "Metro and Unilever join forces for compressed mini edition", The Drum, February 08, 2013, © Carnyx Group Ltd
Product News
United Kingdom
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.