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Unilever Joins UAE Retailer To Promote Water Conservation And Waste Management In The Country

June 11, 2013: 12:00 AM EST
Unilever partnered with United Arab Emirates-based retailer Choithram to launch a campaign promoting water conservation and waste management. Aimed at providing consumers with water conservation and recycling tips, the campaign will also distribute 40,000 environment-friendly shopping bags across the retailer's 10 main branches across the Dubai and Abu Dhabi emirates. Also, the campaign offers to pay the monthly utility bill of 30 lucky shoppers. Unilever's participation in the campaign is part of the consumer goods company's Sustainable Living Plan, which aims to reduce the company's environmental impact by half by 2020. For its part, Choithram's sustainability efforts include reducing unnecessary packaging and installing energy-efficient refrigeration and lighting equipment.
"Unilever, Choithram join hands to educate consumers on water conservation", AMEinfo, June 11, 2013, © AMEinfo
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