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Unilever Launches Bathroom Packaging Recycling Campaign

April 30, 2015: 12:00 AM EST
Unilever launched the “Rinse. Recycle. Reimagine.” campaign aimed at encouraging US consumers to recycle the packaging of their bathroom and beauty products. Developed in partnership with Keep America Beautiful and the Ad Council's “I Want to Be Recycled” campaign, Unilever's initiative will feature content aimed at encouraging Americans to support recycling empty packaging into new products or recycled packaging for new bathroom products. Results of an online survey commissioned by Unilever revealed 42 percent of Americans said they do not recycle because they are unsure whether an item is “eligible for recycling.” Also, 22 percent of respondents said they do not want to walk their recyclable bath packaging to the recycling bin.
"Unilever Launches “Rinse. Recycle. Reimagine.” In Partnership With Keep America Beautiful And The Ad Council To Rally Americans To Clean Up Their Act In The Bathroom", PR Newswire, April 30, 2015, © Multivu/PRNewswire
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