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Unilever Looks At Reuse-Refill Options

July 30, 2019: 12:00 AM EST
The Ellen MacArthur Foundation estimates that about 95% of the value of plastic packaging is lost after one use, and that replacing just 20% of single-use plastic packaging with reusable alternatives is worth over $10 billion.  As part of its efforts to reduce plastic use and potentially capture some of that opportunity, Unilever is looking at reuse-refill options. It highlights five examples it’s currently running: Cif Ecorefill bottle, Loop products, Algramo Van, Refillery at Marks & Spencer’s and 3L omo bottles stand.

The company emphasizes that success is very dependent on consumers changing their behavior, a factor it can’t control. Some solutions, such as a dispensing machine in a store, require consumers to wash containers and take them to stores for refilling. A solution using more concentrated product requires educating consumers that less is better, or that having to add water doesn’t reduce the effectiveness of the product. Unilever says it is committed to keep experimenting to see which solutions work, and that most likely, progress will be made by using a range of different solutions and innovations. [Image Credit: © Unilever]
"We’re innovating for a reuse-refill revolution", Unilever, July 30, 2019, © Unilever
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