Unilever Partners With Greenredeem To Promote Sustainability In UK

Unilever UK partnered with Greenredeem, a company that promotes sustainability, to launch an initiative aimed at encouraging consumers to recycle and support other environment-friendly activities. As part of the long-term partnership, the companies will support partner charities by offering rewards from Unilever's lineup of household products. Also, the partnership aims to support the EU's goal of achieving a 50 percent rate of recycling by 2020.