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Unilever Partners With Pro-Sustainability Groups

April 30, 2015: 12:00 AM EST
Unilever joined Global Citizen and Live Earth: Road to Paris to help promote sustainability. Made through the company's Bright Future campaign, the partnerships will provide support for Live Earth through a number of international events on June 18, 2015. Aimed at encouraging consumers to join the “Take Climate Action Now” movement, it will also help Global Citizen to launch a “social activism campaign.”
Sara Spary, "Unilever aligns brand with 'social activism' in sustainability sponsorship deal", Marketing Magazine, April 30, 2015, © Haymarket Media
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