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Unilever Reduces Size Of Deodorant Packaging To Enhance Sustainability

February 4, 2013: 12:00 AM EST
Unilever said it reduced the size of packaging of its deodorant products to make them more environment-friendly. Deodorants made by the company, including Sure and Dove brands, will be available in 75-milliliter cans instead of the previous 150ml containers. Unilever, however, assured consumers that they will get the same amount of deodorant as before from the new packaging, which the company claims contains less gas and less aluminum. Also, the new packaging means deodorants occupy less space and are easier and cost less to transport.
Sean Poulter, "Your deodorant shrinks... but the price doesn't! Firm reduces size of cans in bid to be green", Daily Mail, February 04, 2013, © Associated Newspapers Ltd
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