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Unilever's Social Experiment Aims To Find Ways To Improve Household Sustainability

January 30, 2013: 12:00 AM EST
Unilever launched the Bathroom Challenge, the second chapter of its sustainability social experiment in the United Kingdom. Highlighting the company's personal and household care brands Radox, Domestos, and Persil, the program asks 12 UK households to discover ways to lower their water and energy use and bathroom waste while doing daily activities, such as washing hands and brushing teeth. Data from Futures Company show heating water for household use accounts for 23 percent of domestic heating bills and one-fifth of households' carbon footprint in the UK. Launched in November 2012, the first part of the Sustain Ability Challenge asked 12 households to reduce the environmental impact of their kitchens.
Rosie Baker, "Unilever launches second phase of sustainability scheme", Marketing Week, January 30, 2013, © Centaur Media plc
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