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“Upcycled Food” Is A Marketable Term That Could Help Reduce Food Waste

February 14, 2019: 12:00 AM EST
Drexel University scientists have reported on consumer perceptions of “upcycled food" – leftovers from processing that are put into new, value-added products – after originally using the term “value-added surplus products." A survey of more than 1,000 consumers asked what term would encourage them to buy products from materials leftover after processing, including salvaged, repurposed, reprocessed, and rescued. The clear winner was “upcycled,” the scientists found, because it’s a familiar term from fashion that suggests recycling and environmental goodness. What’s more, consumers were also willing to pay more for upcycled than conventional food. The researchers concluded that the right message and marketing would benefit food companies by reducing food waste while achieving equal or greater value from products.[Image Credit: © Couleur from Pixabay]
Arlene Karidis, "Addressing Consumers’ Perceptions of “Upcycled Food"", waste360.com, February 14, 2019, © Informa USA, Inc.,
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