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Walmart Chooses To Become A Better Company Instead Of Telling A Better Story

October 1, 2013: 12:00 AM EST
Walmart chose to deal with its negative public image by telling its side of the story while working to become a better company at the same time. Like some other large corporations, Walmart has had its share of negative publicity. Rather than telling a better story, however, the retailer chose to set objectives in areas, such as sustainability, women’s economic empowerment, and healthy food. While the company’s CEO played a leadership role in the company’s efforts to reach such goals, the company chose to get its supply chain partners, customers, communities, and employees involved. Hurricane Katrina became the turning point for the retailer, which promptly mobilized to provide the storm’s victims with meals, emergency supplies, and cash. This encouraged the company to use its size and resources to make a difference in the communities where its stores operate.
Leslie Dach, "Don’t Spin a Better Story. Be a Better Company", Harvard Business Review Magazine, October 01, 2013, © Harvard Business School Publishing
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