When It Comes To Packaging, Sustainability Is The Key For Global Consumers

A survey of nearly 20,000 consumers in 26 countries by French market researcher Ipsos finds a willingness to pay extra for packaging that keeps food and beverages fresher longer (55 percent), is environmentally friendly (55 percent), is re-usable and easy to use. But consumers were less interested in more sophisticated packaging that prevents mess or spills, keeps food and beverages at the right temperature, or makes it easier to eat and drink on-the-go (31 percent). Ipsos said the findings suggest a marketing opportunity “through innovative package designs that deliver sustainability of freshness as well as sustainability of the planet.”