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Whole Foods Markets Joins Non-GMO Project

July 7, 2009: 10:49 AM EST
Whole Foods Market’s private label products will be verified by the Non-GMO Project to show they meet defined standards for the presence of genetically modified organisms. The Non-GMO Project’s Product Verification Program (PVP) is the first in the US to scientifically test products against the standards. Organic producers are required by law to meet Federal standards, but there are no labeling requirements. The Non-GMO Project is a collaboration of manufacturers, retailers, processors, distributors, farmers, seed breeders and consumers. The Natural Grocery Company, The Big Carrot Natural Food Market and Good Earth Natural Foods were early partners in the scheme, which now includes Eden Foods, Organic Valley, Lundberg Family Farms, Nature’s Path Organic and United Natural Foods, Inc.
"Whole Foods Market® Partners with Non-GMO Project to Label Company’s Private Label Food Products Using New Third-Party Standard", Whole Foods, July 07, 2009, © Whole Foods Market IP, L.P.
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