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Whole Foods Struggle To Meet Growing Demand For Sustainably Sourced And Humanely Raised Meat

October 18, 2015: 12:00 AM EST
Demand for sustainable, organic, natural, and humanely raised meat and other foods is growing faster than the production capacity of farmers. Whole Foods meat supplier Sweet Stem Farm’s dispute with the People for the Ethical Treatment of Animals highlighted the problems posed by this trend for retailers and their customers. Data from the Organic Trade Association revealed sales of organic products in the United States grew 11 percent in 2014. For its part, sustainable-food restaurant chain Chipotle Mexican Grill dealt with a shortage of sustainably raised pork by pulling off its “carnitas” burrito filling from the menu.
Andrew Martin et al, "Just How Happy Are the Pigs That End Up at Whole Foods?", Bloomberg Business, October 18, 2015, © Bloomberg L.P.
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