Wienermobile Hits The Road To Showcase Nitrate-Free Dogs

After a year of experimenting, Kraft’s Oscar Mayer brand of hot dogs announced it has gotten rid of added nitrates and nitrites. The only remaining traces of those compounds are found naturally in celery juice, an ingredient used in processing. The product also contains no artificial preservatives or by-products. To make sure Americans know about the changes, Oscar Mayer has launched a summer Wienermobile campaign. The hot dog-shaped vehicles, driven by “HotDoggers,” will travel the U.S. distributing samples.