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Wildway Sustainability Plan Emphasizes Post-Consumer Recycled Plastic Packaging

October 23, 2020: 12:00 AM EST
The San Antonio, Texas-based natural food company is launching sustainable post-consumer recycled packaging designed to prolong the life of plastic, giving it a second use before it reaches a landfill. The new design will roll out this fall in Wildway’s Apple Cinnamon and Banana Nut grain-free granola. The entire product portfolio will be updated by 2023. U.S. recycling companies had been sending plastic trash to China to process, a practice shut down last year. Other countries began to purchase American plastic trash without proper infrastructure in place. “By redesigning our packaging, we are doing what we can to prolong the life of non-recyclable plastics instead of contributing to more single-use plastics that go straight to the landfill, despite what marketing departments claim,” said Wildway CEO Kelli Koehler. Wildway, founded in 2014, produces better-for-you grain-free granolas, hot cereals, and fruit & nut snack mixes made with real-food ingredients.
"Wildway Launches Sustainability Plan With Post-Consumer Recycled Plastic Packaging", Vegworld Magazine , October 23, 2020, © VegWorld Magazine
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