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Would Addition Of “Green” Information To Product Labels Amount To “Overload”?

August 12, 2009: 02:57 AM EST
The British government is considering a proposal to add environmental impact information to food packages to supplement the nutritional information provided. The idea would be to give eco-conscious consumers background on production chemicals, packaging procedures, treatment of animals, and the distance the product journeyed to market. Advocates say such labels should be provided on products marketed as “green.” But skeptics argue that unless such labels clarify product content, they risk being burdensome and confusing. It might just “lead to information overload,” said a Yoplait representative.
Camille Alarcon, "Green labelling could overwhelm shoppers with data", Marketing Week, August 12, 2009, © Centaur Communications
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