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ZenWTR Goes Nationwide In100 Percent Recycled Ocean Plastic

June 11, 2020: 12:00 AM EST
ZenWTR has rolled out nationwide at Whole Foods stores after picking up regional distribution at chains from Walmart to Safeway over the past couple of months.  The distilled high pH bottled water, packaged in recycled ocean plastic, is available in nearly 5,000 stores including Walmart, Safeway, and H.E.B. and is on course to hit another 20-30,000 doors. ZenWTR sources post-consumer ocean plastic (certified by OceanCycle) through a network of accredited supply partners. It is turned into rPET by California-based recycler CarbonLITE. The beverage goes through a reverse osmosis process before being “vapor distilled,” i.e., boiled to create steam then cooled to a liquid state, and UV treated to create “the purest form of water.” Electrolytes are added for taste.[Image Credit: © Lance Collins/ZEN WTR]
Elaine Watson , "100 percent recycled ocean plastic: ZenWTR hits Whole Foods nationwide as Lance Collins aims to strike CPG gold again ", Food Navigator USA, June 11, 2020, © William Reed Business Media Ltd -
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